Client: Abbott ( FreeStyle Libre)
As Art Director for FreeStyle Libre, I'm responsible for creating assets used in our social and paid media campaigns. Here, you'll find a showcase of our current live flat lays and social posts.
September 2022 - Present
As the Art Director at Popsicle, I crafted monthly social media calendars in collaboration with copywriter Neeruj Sethi and Senior Art Director David Haase. Together, we developed visually engaging stories and in-feed posts for organic social content.
September 2020 - September 2022
Art Direction - Juan Cuervo
Cinematographer - Jp Blair
Client - Starter Jackets
October 2019
Joining Mele from Unilever as their Art Director, my primary focus was launching the brand on social media. I designed impactful posts and virtual flyers for Instagram Lives, strategically elevating Mele's profile in the skincare landscape.
November 2020 - February 2021
As the Magnum Ice Cream's Art Director, I was responsible for producing captivating content for monthly social media calendars and played a key role in creating visually appealing assets, including product signage for in-store releases and Key Visuals for the Magnum Duets US launch.
September 2020 - September 2022
One of my responsibilities is to come up with concepts for social media posts. I worked closely with the copywriter to come up with ideas that are both visually appealing and on-brand. For Hellmann's organic social calendar, we focused on creating content that would be eye-catching and would prompt engagement from users. We came up with a variety of ideas, including in-feed posts and story posts. I worked on developing the visual elements of the posts, while Javon Scott worked on the copy. Together, we were able to create a social media calendar that was both engaging and on-brand. Most images are live on @hellmannsmayonnaise
March 2021 - September 2022
As the lead art director for Pukka herbs, I was responsible for creating organic social assets and setting up monthly social calendars. I created all of the assets shown on Instagram from January 2021 until January 2022. during that time, I worked closely with the team to ensure that our posts were consistent with our brand voice and style guide. Overall, my experience with Pukka herbs was extremely positive and I am proud of the work that I contributed to the company. All work shown is live @pukkaherbsus on instagram
January 2021 - January 2022
I worked on a one-off project for OLLY Vitamins & Supplements. The project was to create individual end frames for the multiple flavors of vitamins. I was provided with the necessary artwork and was responsible for creating the end frames and delivering the final assets.
January 2020
It was a pleasure to serve as the behind-the-scenes photographer for the Light 18 and Wolaco photoshoot. The clothing looked great on the models and I was able to capture some really great shots. I particularly enjoyed shooting the close-ups of the fabric and details of the clothing. The shoot ran smoothly thanks to the excellent communication and organizational skills of the Light 18 team. Overall, it was a great opportunity to work with talented people and to create some beautiful photographs.
February 2019
I worked on a few organic social posts for Vaseline in honor of Black History Month. I also created a visual for their Twitter spaces. It was really great to be able to work on something that was so important and had such a meaning behind it. I'm really proud of the work that I did and I hope that it helped to make a difference. Most post seen are live on instagram @Vaselinebrand
February 2022
Recently, I had the opportunity to work on the Love Beauty & Planet social team as an Art Director. I worked closely with the copywriter and Sr. Art Director to create visuals for organic social posts that were to be posted across multiple social platforms. We created in-feed and story assets that accurately represented the brand voice and aesthetics. All work is live on instagram @lovebeautyandplanet
March 2021 - September 2022
For my latest photography project, I decided to experiment with expired black and white film. I loaded my 35mm camera with the film and set out to capture a mix of everyday scenes and landscapes. The results were stunning. The expired film gave the images a unique quality that I had never seen before. The blacks were deep and rich, and the whites were bright and luminous. Even the most mundane objects took on a new life in these striking monochrome photographs. I'm already planning my next project using expired film, and I can't wait to see what other interesting effects I can create.
October 2018
I had the opportunity to work on the photography for Weatherproof clothing company's new line of jackets. It was a great experience to be able to see the process of creating a fashion shoot from start to finish. I was responsible for photographing several jackets on a model, and I loved getting to see how different lighting and angles could change the look of the garments. In addition, I was able to experiment with different editing techniques to create images that really popped. Overall, it was a great experience to be able to work on such an important aspect of the fashion industry.
October 2018
I recently had the opportunity to work as a PA on a commercial for King Saladeen x Footaction. I worked closely with Cinematographer JP Blair to assist him in shooting and editing the commercial. It was a great experience to be able to work with such a talented individual and to see how he brought the commercial to life. I was also able to learn a lot about the process of filming and editing a commercial, which was a valuable experience.
August 2018
As the lead Art Director, I designed a flyer for a charity golf scramble in Arizona, benefitting local charities like the Boys and Girls Club, Superstition Community Food Bank, Gold Canyon Food Bank, AJ High School Student Scholarships, and more. It was an opportunity to use my creative skills for a great cause.
