One of my responsibilities is to come up with concepts for social media posts. I worked closely with the copywriter to come up with ideas that are both visually appealing and on-brand. For Hellmann's organic social calendar, we focused on creating content that would be eye-catching and would prompt engagement from users. We came up with a variety of ideas, including in-feed posts and story posts. I worked on developing the visual elements of the posts, while Javon Scott worked on the copy. Together, we were able to create a social media calendar that was both engaging and on-brand. Most images are live on @hellmannsmayonnaise
March 2021 - September 2022